What Is Style DNA?
Style DNA is your comprehensive style profile — a complete map of your body type, proportions, color palette, style personality, and personalized styling guidelines. Unlike style quizzes that rely on self-reported answers, Style DNA uses AI computer vision to objectively analyze your photo and create an accurate profile that powers every outfit recommendation.
What Your Style DNA Reveals
Body Type Analysis
AI identifies your body shape — pear, apple, hourglass, rectangle, inverted triangle — and your specific proportions (shoulder-to-hip ratio, waist definition, torso-to-leg ratio) for precise styling.
Color Palette
Your seasonal color palette (Spring, Summer, Autumn, Winter) based on skin tone, undertone, and contrast — so every color you wear complements your natural features.
Style Personality
Your natural style archetype — classic, dramatic, romantic, creative, minimalist, or athletic — shaping the aesthetic direction of your recommendations.
Styling Guidelines
Specific do's and don'ts for your body type — which necklines, silhouettes, patterns, fabrics, and fits work best for your proportions.
Body Types Aira Recognizes
Pear
Hips wider than shoulders. Best in A-line silhouettes and structured tops.
Apple
Broader midsection. Best in empire waists and V-necklines.
Hourglass
Balanced bust and hips with defined waist. Best in fitted, waist-defining pieces.
Rectangle
Balanced proportions, less defined waist. Best in layering and belted styles.
Inverted Triangle
Shoulders wider than hips. Best in wide-leg pants and simple necklines.
And More
Aira analyzes your specific proportions, not rigid categories.
How Style DNA Works
Take a Photo
A quick full-body or upper-body photo in natural lighting.
AI Analyzes Everything
Computer vision detects your body type, skin tone, proportions, and style markers.
Your Style DNA Reveals
Get your complete profile with body type, color palette, personality, and guidelines.
Style DNA vs Style Quizzes
Most styling apps use quizzes — asking you to self-report your body type, pick colors you like, and describe your style in words. The problem? People are notoriously bad at accurately assessing their own proportions. Studies show that most people misidentify their body type when asked.
Style DNA eliminates this entirely. AI vision analyzes your actual photo — measuring proportions, detecting skin tone, and identifying your shape objectively. The result is a style profile based on how you actually look, not how you think you look.