Privacy Policy

Last updated: May 18, 2026

Aira Style ("Aira", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use the Aira Style mobile application.

Companion document: By using Aira you also agree to our Terms of Service.

1. Eligibility

Aira is for users 18 years of age or older. By creating an account or using the app, you confirm that you are at least 18. We do not knowingly collect personal information from anyone under 18. If you believe we have, please contact privacy@aira.style and we will delete it.

2. Information We Collect

Account Information: When you sign in, we receive identifying information from your sign-in provider:

• Sign in with Google: name, email address, and profile photo. We do not access your Google password.
• Sign in with Apple: name (only if you choose to share it), email (your real address or Apple's private email relay address — your choice at sign-in), and an Apple-issued user identifier. We do not access your Apple ID password. If you use Apple's Hide My Email relay, we receive a relay address (e.g. random@privaterelay.appleid.com) instead of your real email — messages we send to that address are forwarded to you by Apple.

Profile Information: You provide your gender, age, height, weight, city, and style preferences during onboarding. This information is used solely to personalize your outfit recommendations.

Body Scan Photos (opt-in storage): If you use the body scan feature, your photo is sent to AI for analysis (body type, color palette, silhouettes). After analysis, you choose whether to keep the photo. If you opt in, the photo is stored privately in your Aira account so try-on works on every outfit without rescanning. If you opt out, the photo is deleted from our servers immediately after AI analysis — re-scanning is needed if you later want try-on. You can delete a stored photo any time via Profile → Settings → Account → "Delete body scan photo".

Wardrobe / Shop the Look / Try-on Photos: Photos of clothes you upload are analyzed by AI in seconds, then discarded. Only the AI-extracted text tags (type, color, fabric) are saved.

Wardrobe Data: Photos and descriptions of clothing items you add to your wardrobe are stored in your private account.

Usage Data: We collect anonymous usage metrics (screens visited, features used) via Firebase Analytics to improve the app experience.

3. How We Use Your Information

• To provide personalized outfit recommendations based on your body type, skin tone, weather, and preferences
• To power the Style DNA and Cosmic Mode features
• To improve our AI recommendation quality
• To send you daily styling notifications (if you opt in)
• To provide customer support

4. AI Processing

Your profile data and photos are processed by AI services (Anthropic Claude and Google Gemini) to generate outfit recommendations. These AI services process your data only to fulfill your request and do not retain your personal information after processing.

5. Data Storage & Security

Your data is stored securely on Google Firebase servers. We use industry-standard security measures including:

• Encrypted data transmission (HTTPS/TLS)
• Per-user Firestore security rules (you can only access your own data)
• Secure cloud storage with owner-only access for photos

6. Data Sharing

We do NOT sell, rent, or share your personal information with third parties for marketing purposes. Your data is shared only with:

• AI Service Providers (Anthropic, Google) — to process your styling requests
• Firebase/Google Cloud — for data storage and authentication
• Law Enforcement — only if required by law

7. Your Rights

All users have these baseline rights regardless of where they live:

• Access — view your personal data inside the app (Profile screen) or request an export by email.
• Correction — edit your profile data inside the app, or email us to correct anything not editable in-app.
• Deletion — delete your account and all associated data via Settings → Delete Account, or by emailing privacy@aira.style. Deletion completes within 30 days.
• Notifications — opt out of push at any time via device settings.
• Data portability — request a machine-readable copy of your data by email.

7a. Additional rights for users in the European Economic Area (EU/EEA) and the United Kingdom — GDPR / UK GDPR

If you are in the EU, EEA, or UK, you have additional rights under the General Data Protection Regulation (GDPR) and UK GDPR:

• Legal basis for processing: we process your data under Article 6(1)(b) (contract performance — to provide the styling service you requested) and Article 6(1)(a) (consent — for optional features like body-scan photo storage and push notifications).
• Right to restrict processing — request that we pause processing of specific data categories while a dispute is resolved.
• Right to object — object to processing for any purpose you did not consent to. We will stop unless we have an overriding legitimate interest.
• Right to withdraw consent — at any time, for any feature you previously opted into (body-scan storage, analytics, push). Withdrawal does not affect the lawfulness of prior processing.
• Right to lodge a complaint — with your local data protection authority (e.g. the Information Commissioner's Office in the UK, the CNIL in France, the Garante in Italy).
• International transfers: your data is processed on Google Cloud infrastructure which includes servers in the EU and the United States. Transfers outside the EEA rely on Standard Contractual Clauses (SCCs) or other lawful mechanisms.
• Data Protection Officer: for GDPR matters contact privacy@aira.style.

7b. Additional rights for California residents — CCPA / CPRA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (as amended by the California Privacy Rights Act):

• Right to know — request disclosure of the categories of personal information we collect, the sources, the purposes, and the categories of third parties we share with. The collection categories are summarized in Section 2 above.
• Right to delete — request deletion of personal information we have collected (see baseline deletion right above).
• Right to correct — request correction of inaccurate personal information.
• Right to opt-out of sale or sharing — we do not sell your personal information, and we do not "share" it for cross-context behavioral advertising as those terms are defined under the CPRA. No action needed on your part.
• Right to limit use of sensitive personal information — body-scan photos and skin-tone analysis qualify as sensitive personal information; we use them only to provide the styling service you requested. You can disable body-scan storage at any time (Settings → Account).
• Right to non-discrimination — we will not deny service, charge different prices, or provide a different quality of service because you exercised any of these rights.
• Authorized agent: you may designate an authorized agent to submit a request on your behalf. We will verify the agent's authority before responding.
• To exercise these rights, email privacy@aira.style with the subject "CCPA request".

7c. Additional rights for users in India — DPDP Act, 2023

If you are in India, you have additional rights under the Digital Personal Data Protection Act, 2023:

• Right to information about the categories of personal data we process and the purposes, summarized in Sections 2 and 3 above.
• Right to grievance redressal — contact our Grievance Officer at privacy@aira.style. We will respond within 30 days as required under Section 13 of the Act.
• Right to nominate — designate another person to exercise your rights in case of death or incapacity. Submit nominations to privacy@aira.style.
• Consent withdrawal — withdraw consent for processing at any time. Withdrawal does not affect prior lawful processing.
• Data Fiduciary: Aira Style operates as the Data Fiduciary under the Act.

8. Children's Privacy

Aira Style is not intended for users under 18. We do not knowingly collect personal information from anyone under 18. See Section 1 (Eligibility) above.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy in the app.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at:
Email: hello@aira.style